Menu close icon

our
story

Our profound love of and high standards for eating Italian, our promise to provide unrivaled experiences across all our restaurants, our passion for genuinely connecting with the communities in which we serve, and our commitment to making everything fresh from scratch everyday, just like our grandmom’s did—all lie at the heart and soul of the LaScala Restaurant Group’s continued growth and success.

And to think it all started back in 1969 in Media, PA when a secret homemade dough recipe and a specially blended sauce gave birth to a fast favorite pastime for Philadelphians—eating a slice of Apollo pizza.

THIRTY-SOME YEARS LATER at the turn of the millennium, Rob LaScala, an entrepreneur since the age of 8, purchased the famed Apollo Pizza location with its secret recipe in tow. Before long, he had four “Best of Philly” titles and six Apollo pizzerias, and in 2005 a seventh Apollo location opened its doors as our first full-service restaurant. Located in Philadelphia on the corner of 7th & Chestnut Street, it was an instant success because of its large selection of homemade Italian American favorites, cozy full-service bar, and dedicated staff.

IT WAS SO WELL-RECEIVED we quite appropriately changed this location’s name to an Italian one—ours! LASCALA’S RESTAURANT & BAR was born and the rest is history.

IN 2011 WE EXPANDED the brand with the opening of LASCALA’S PRONTO on Spring Garden Street, specializing in takeout and delivery service to offer our customers Italian-American Home-Style FAST in a family-friendly atmosphere.

IN 2016 WE BROADENED OUR REACH with the launch of LASCALA’S FIRE at The Promenade at Sagemore in Marlton, NJ. With its modern décor and open atmosphere, LASCALA’S FIRE brought a new flair to the group by specializing in wood-fired Italian cooking and adding new offerings to the list of LASCALA’S favorites.

LOCATED IN THE HEART OF SOUTH PHILADELPHIA on Passyunk Avenue, LASCALA’S BIRRA became the fourth brand to join the family in 2017. Formerly Birra, this location was rebranded to add a new dimension—creative pizza, artisan Italian, and world beers.

BY 2018, a second LASCALA’S BIRRA had made its mark on the scenic Cooper River in Pennsauken, NJ and a second LASCALA’S FIRE became a lively addition to the Rowan University/Glassboro, NJ community.

THIS YEAR WE ARE THRILLED that our third LASCALA’S FIRE opened its doors in Villanova, PA on East Lancaster Avenue, that our second LASCALA’S PRONTO is now at home in Medford, NJ on Taunton Boulevard, and that we transformed our flagship restaurant, LASCALA’S, at 7th & Chestnut to now be Philadelphia’s very own LASCALA’S FIRE!

AND, ALONG THE WAY, IT HAS BEEN AND WILL CONTINUE TO BE OUR PRIVILEGE to cook for our customers wherever they need us. From weddings to corporate events, birthday parties to bridal or baby showers, and everything in between you’ll find our Italian American LaScala-style cuisine, professional bar servers, and caterers at special events throughout the Greater Philadelphia and Southern New Jersey areas.

Join US!

Receive the latest news, happenings, and offers on seasonal celebrations…and perhaps some perks along the way!